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What is the Navigation Blueprint
A ship in a bottle.
A lifetime of lessons.
The Navigation Blueprint is built on a story of a father passing down the secrets of a seventy-year-old family business to his son through an antique ship-in-a-bottle. Using this family heirloom, and the story of the Santa Esperanza, Frank Martinez shares 7 important lessons with his son. These lessons will also help you chart your own course with confidence.
The Santa Esperanza
The Navigation Blueprint
The Blueprint:
Most leaders are running hard with too many priorities and no shared map. Teams are busy, but progress is uneven. Meetings drift. Growth feels fragile.
The Navigation Blueprint gives your company a clear plan everyone can follow.
You’ll set the destination, define the work that matters, and install a simple rhythm that keeps the whole team moving in the same direction. The Blueprint is built around seven essentials: Charts & Compass, Keel & Hull, Helm & Crew, Sails & Rigging, Deck & Hold, Ballast & Repairs, and Purser & Logbook. Each one strengthens a part of your business that decides whether you drift or advance.
How we work together:
Step 1. Discovery – We learn where you are and what’s in the way.
Step 2. Blueprint – We map the seven essentials to your company and choose the first moves.
Step 3. Enjoy a Thriving Business – You’ll have clarity, confidence, and momentum to move forward.
When your company runs on a clear blueprint, people know the goal, leaders make faster decisions, customers see consistent value, and the business can handle shocks without losing momentum.
Get a plan your team believes in.
Start with the Discovery Form and we’ll schedule a focused call to map next steps.
Scroll through the 7 elements of the Santa Esperanza.
Ready to Set Sail on Your Leadership Voyage?
The Story:
For more than seventy years, the Martinez family has built custom furniture in New York. Through booms and recessions, changing tastes, and unexpected storms, their business stayed afloat because they knew how to steer it. When Frank Martinez prepared to hand the business to his son Tobias, he pulled down a ship in a bottle from his office shelf. It was the same one his own father had used to teach him about business. Each part of that tiny ship represented a lesson in leadership, planning, and resilience.
What to Expect:
You will hear the Martinez family story and discover the seven parts of the Navigation Blueprint. Then you’ll assess your own “ship” to see which parts are strong and which need work. Finally, we’ll chart a focused course to strengthen weak areas and build on your strengths.
When your business has a clear heading and every part of the ship is working together, you lead with clarity and confidence. You attract the right customers. You deliver consistently without burning out. You build resilience so you can handle challenges without losing momentum.
The sea will always change, but with the Navigation Blueprint, you’ll be ready for whatever comes.
Ramos Leadership Co.
Over a decade ago, my wife and I started a little real estate team in a spare bedroom. With Target and Wal-Mart furniture, a 5-year-old iMac on its last leg, grit and passion, we built a business. We then scaled to $60,000,000 in annual sales, grew from 1 to nearly 30 agents, and moved to an epic uptown space on Magazine Street. We celebrated highs like "Selling the Big Easy" - Brittany's hit TV show on HGTV, and welcoming our second child after eight years of miscarriages and heartbreak.
But the storms hit hard: we lost our top agents to recruiters from big brokerages, the TV show didn't getting renewed for a third season despite its success, we lost friends, were betrayed, and sold the company we spent a decade building. It's still hard to believe we ever made it through our storms. But here we are. My wife ended up becoming the #1 agent in all of New Orleans in the first half of 2024. We started a new real estate company, and in 2025, we launched Ramos Leadership Co.
Through these highs and lows over the course of a decade, we learned to weather uncertainty. We charted new paths, and found strength in purpose. The Navigation Blueprint Story emerged from these experiences.
